Your toolkit for licensing the internet.

Stay up-to-date with the latest content trends and discover how agencies and brands license content to create high-performing, award-winning campaigns.

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Ads & Curation - Why are they interrelated?

Jim Beam, a beloved whiskey brand, ran a TV ad in May 2024. The spot, aptly named “People are Good” focuses on humans and has little to do with the taste and attributes of the product. Instead it’s focused on the outcomes and yes, the value. In other words, bringing people together to experience life’s precious moments. As a viewer, it pulls you in, tugs at your heart-strings. It’s real and therefore believable.

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From Gutter to Glory

What does bowling have to do with Catch+Release's mission to raise creators of all kinds and make it possible for brands and agencies to simply License The Internet? A lot more than you'd think.

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Beyond the Obvious

How to get the most out of the similar content suggestions when searching the Creator Community.

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eBooks

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5 Marketing Trends for 2024

This year, we're witnessing an unprecedented confluence of technology, consumer behavior, and market dynamics. We've distilled these complex changes into actionable insights for modern marketers and creative professionals.

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Campaigns Made From Content on the Internet in 5 Steps

How to find audience insights and create compelling campaigns with content found anywhere

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Why Human Made Content? 5 Things To Consider Before Diving In

Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.

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Masterclass

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Learn the Art of Curation | Module 2: Advanced Techniques

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

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Learn the Art of Curation | Module 1: Foundations

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

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Webinars

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Creative Boost: Mastering the Collections Features

Join Catch+Release experts Liz, Head of Curation, and Lisa, Creative Director, who bring over 40 years of combined experience to this insightful session. In this webinar, you’ll learn how to harness the power of the Collections features to supercharge your creativity. Discover how to effectively use Topics to organize content into focused groupings, which can then be developed into Storyboards and transformed into Rip Reels for a streamlined creative process.

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License the Internet: The Future of Marketing Campaigns

“Good, fast, or affordable: pick two” has long been a rule of thumb for content creation in campaign marketing—until now. Join us for an exciting session where we show you how Catch+Release is changing the rules of the game by offering all three “asks” through licensing all kinds of content from the internet.

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Rip This. How To Use Catch+Release Storyboards To Wow Your Clients

Every creative in advertising has been there: You spend a week of your life in an edit room putting together a manifesto video for a client using beautiful content from movies, TV shows, and commercials meant to capture the “feeling” of the campaign. The client loves it so much, they want to run it everywhere. That’s when you have to tell them the cold hard truth: this is a rip reel full of unlicensable content.

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Musing

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Ep 2: Making Connections

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

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Ep 1: Reading Pictures

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

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Videos

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Catch+Release Walkthrough: How to Create a Collection

Learn how to create a collection on the Catch+Release platform. Collections are the place to store visual assets to help you shortlist what you'd like to clear and license. You can keep Collections private in your own profile, or you can share Collections by saving them to your team profile. Collections help you to stay organized when preparing visual content for your campaigns. Collections allow you to collaborate with your team by giving hearts to shots you like and adding comments to share your feedback.

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Catch+Release Walkthrough: 3 Ways to Find Content for Your Collections

Learn about the 3 different ways you can explore the internet to find visual content that you can save to a collection in Catch+Release. Make as many collections as you like in your profile. Share with others on your team and third party stakeholders.

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Catch+Release Walkthrough: Add Shots to a Collection from Multiple URLs All at Once

Learn how to add shots to a collection from multiple URLs all at once. Save time adding several shots to a collection and requesting a license by submitting multiple URLs to Catch+Release at a time.

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Podcasts

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Lost In Found: Lesly Pyle

We're excited to feature Lesly Pyle, Associate Creative Director and copywriter at TRG, an ad agency in Dallas, Texas. Lesly exemplifies the power of community in the advertising world. She's a connector of people and ideas. With a storied career spanning several prestigious ad agencies and brands (including Apple!), Lesly has a deep well of experiences and relationships.

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Lost in Found: Ben Harms

Ben Harms is the Chief Growth Officer at Archrival, a youth culture agency that's redefining how brands engage with young adults. With a roster of high-profile clients such as Adidas, Red Bull, and Spotify, Archrival leverages its deep understanding of youth culture to create authentic and memorable brand experiences.

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Lost in Found: Katie Riddle

Our guest is Katie Riddle, Executive Creative Director at Mono, an award-winning creative agency with offices in Minneapolis and New York City. As marketers, it’s our job to help potential customers by cutting through the clutter with simple, powerful ideas that will spark their imaginations. And that’s exactly what the latest episode of the LOST IN FOUND podcast is all about.

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Newsroom

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Event

IHAF: Boston

November 12, 2024

Event

ANA: Masters of Marketing, Orlando, FL

October 22, 2024

Event

Content Marketing World

October 21, 2024

Event

Footage Fest, LA

September 26, 2024

Event

Digital Marketing World Conference, NY

September 26, 2024

Event

Content Marketing Institution: MasterTHIS Webinar

August 21, 2024

Event

Rip This. How to Use Storyboards

August 13, 2024

Event

AICP Catch+Release Lunch n Learn Webinar

August 8, 2024

Event

AICP LA

July 25, 2024

Event

Ad Age Small Agency Conf + Awards, Boston

July 23, 2024

Event

Madmen Bowling League Championship Party, NY

July 17, 2024

Event

ANA B2B, FL

June 12, 2024

Event

AICP Base Camp & Awards, NY

June 4, 2024

Event

ANA In-House Agency Conference, LA

May 14, 2024

Event

ADWEEK/BRAND PLAY Sports Marketing Summit, NY

May 9, 2024

Event

Madmen Bowling League Kick Off Party

May 8, 2024

Event

POSSIBLE, FL

April 15, 2024

Event

AdWeek Social Media Week, NY

April 9, 2024

Event

Ragan's Social Media Conference, FL

March 27, 2024

Event

ANA Media, FL

March 18, 2024

Event

Hidden Gems: A Live UGC 2.0 Demo

December 14, 2023

Event

Content Marketing Institute: 2024 Trends Webinar

December 7, 2023

Event

Master of Visuals Storytelling

November 15, 2023

Event

IHAF Conference & Awards, Pursuing Purpose

November 14, 2023

Event

Content Marketing World

September 27, 2023