Discover the gems to tell your story
Stay up-to-date with the latest content trends and discover how brands license content to create high-performing, award-winning campaigns.
Blog
New Shots Table on Platform: View Shots Across All Collections
You now have a new way to view all the shots you’ve ever saved in Catch+Release to date, with the Shots Table. This new tool in the platform is your master database, helping you locate any shot whether it’s licensed, requested for use, or sitting in a collection.
Why AI-Powered Search Is Core to Licensing the Internet
Searching the Internet to surface the best shots that fit your creative brief is no easy task. That’s why Catch+Release just launched its new AI-powered search, designed to help any brand, agency, or production team find the best-fit content for any marketing campaign.
Content Licensing and Rights Packages Just Got an Upgrade
Catch+Release customers know all too well that delivering campaigns on budget is a critical factor to their overall success. Of course, meeting production deadlines is also critical, and unless teams can satisfy tight timeframes with the best-fit content, campaign success is at risk.
Case Studies
Gatorade Reaches Gen Z Using Historical Sports Footage to Showcase Brand Superiority
Gatorade approached their agency of record TBWA/Chiat Day with the exciting opportunity to work on a new spot that would premier during the 2023 NBA finals, hailing their product as the best sports drink of all time. It’s what the agency calls a “brand superiority” spot.
eBooks
Why Human Made Content? 5 Things To Consider Before Diving In
Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.
Masterclass
Learn the Art of Curation | Module 2: Advanced Techniques
We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.
Learn the Art of Curation | Module 1: Foundations
There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.
Webinars
How To: License Content from the Internet (Without Freaking Out Legal)
License content directly from your customers' social fields safely. Join us for real talk about licensing content from wherever you find it. And the best part is, your legal department will love it. With insider tips and expert advice from the licensing team at Catch+Release, this webinar is an event you won’t want to miss.
Musing
Videos
Podcasts
Lost in Found: Sarah Saffari
Influencer marketing, as Sarah explains, is not just about choosing an Instagram celebrity with lots of followers. It’s about bridging a gap. It’s creating a symbiotic relationship where both parties thrive—a harmony between the brand’s aspirations and the influencer’s authenticity. It’s about crafting relationships that endure beyond campaigns, fostering growth and connection.