Leverage user-generated content (UGC) to scale your brand’s marketing. Learn actionable steps to source, license, and integrate UGC for impactful campaigns.

Catch+Release introduces Projects, a dedicated workspace designed to help producers and creatives manage campaigns with ease. Projects allow you to focus on individual campaigns by organizing content, clearance requests, and licenses in one place. With tools like Storyboards, Tracker, and a streamlined table view, Projects enhance collaboration, speed up workflows, and ensure everyone stays aligned. Learn how this new feature transforms creative processes and simplifies storytelling.

When Catch+Release set out to redesign its website, it embraced its own platform to showcase authenticity and creativity. By leveraging user-generated content (UGC) from the Creator Community Marketplace, the team accessed over 1 million diverse, licensable assets that aligned with the brand’s values. Learn how this strategic choice brought the site to life, enhanced storytelling, and demonstrated the power of UGC for web design.

2025 is shaping up to be the boldest year yet for marketers. Consumers are tired of polished perfection. Trends are becoming movements. And the line between brands and audiences? It’s gone. We’ve analyzed the most thought-provoking trends from across the internet—TikTok takeovers, fandom-fueled campaigns, the anti-influencer uprising, and more—and packaged them into a trends report designed for you. Whether you’re building campaigns that spark conversations or searching for the next big creative idea, this report will give you the edge you need to lead in 2025.

This year, we're witnessing an unprecedented confluence of technology, consumer behavior, and market dynamics. We've distilled these complex changes into actionable insights for modern marketers and creative professionals.

How to find audience insights and create compelling campaigns with content found anywhere

Campaign budgets are set and paid media is secured. It’s go-time. The brief is ready and now the work begins towards final production. This Lunch + Learn takes a closer look at a Dove-Nike ad that aired on Super Bowl Sunday in Feb 2024, centered on body confidence and self esteem for young girls playing sports. It’s about educating coaches and leaders on how empathy and understanding are critical aspects to building confidence and grit to push through. Hard Knocks has since gained accolades, including numerous Cannes Lion nominations and it secured the 6th highest scoring spot on that Super Bowl Sunday.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

Join Catch+Release experts Liz, Head of Curation, and Lisa, Creative Director, who bring over 40 years of combined experience to this insightful session. In this webinar, you’ll learn how to harness the power of the Collections features to supercharge your creativity. Discover how to effectively use Topics to organize content into focused groupings, which can then be developed into Storyboards and transformed into Rip Reels for a streamlined creative process.

“Good, fast, or affordable: pick two” has long been a rule of thumb for content creation in campaign marketing—until now. Join us for an exciting session where we show you how Catch+Release is changing the rules of the game by offering all three “asks” through licensing all kinds of content from the internet.

Every creative in advertising has been there: You spend a week of your life in an edit room putting together a manifesto video for a client using beautiful content from movies, TV shows, and commercials meant to capture the “feeling” of the campaign. The client loves it so much, they want to run it everywhere. That’s when you have to tell them the cold hard truth: this is a rip reel full of unlicensable content.

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

Find beautiful content from real people, because it fits the brief. Authentic content performs 3x better. Win customers. Win awards.

The content you use matters. Modern brands know this. Reflect back what your customers want. Innovate at the speed of culture. Find these gems for all your campaigns. Let us find it for you.

“Watching the spot it felt very real, and very triggering,” says Mason. “You hear the background sounds of the hospital, the screams of a little child, it’s all very real. It brings you back to those milestones and moments in your own motherhood journey.

In this episode, we explore the paradigm shift taking place in the marketing landscape, where forward-thinking brands are venturing beyond traditional platforms like Facebook and Twitter to build their own communities on the blockchain.