Catch+Release ECD Tom Christmann explores how modern brands are hiring authentic, unexpected voices to create engaging UGC content.

Discover how the current writers' strike in Hollywood provides valuable insights for content marketers, the importance of diversifying content, and staying adaptable in the evolving landscape. Enhance your brand stories and engage audiences by understanding the significance of valuing and rewarding creators.

The writers strike shows us the importance of constantly creating novel content. Here's what the strike reveals about the true value of a good marketer.

Oatly published nine short spots that hilariously retell history by hailing Oatly as the beloved — not just milk, but — drink of choice for America throughout time.

Learn more about how this beloved American sausage company licensed visual content to share its “Keep It Juicy” message with customers.

Gatorade approached their agency of record TBWA/Chiat Day with the exciting opportunity to work on a new spot that would premier during the 2023 NBA finals, hailing their product as the best sports drink of all time. It’s what the agency calls a “brand superiority” spot.

This year, we're witnessing an unprecedented confluence of technology, consumer behavior, and market dynamics. We've distilled these complex changes into actionable insights for modern marketers and creative professionals.

How to find audience insights and create compelling campaigns with content found anywhere

Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

It’s nothing short of ✨magical✨ when you find a piece of content on the internet that perfectly epitomizes your brand and the story you want to tell. For the modern marketer, the internet is your content library, full of shots waiting to be used creatively by innovating brands like yours.

How are modern marketers making more content than ever before while balancing speed, authenticity, and creativity to deliver campaigns that engage and resonate with buyers? Find out in this roundtable with seasoned creatives, producers and marketers

Campaign budgets are set and paid media is secured. It’s go-time. The brief is ready and now the work begins towards final production. This Lunch + Learn takes a closer look at a Dove-Nike ad that aired on Super Bowl Sunday in Feb 2024, centered on body confidence and self esteem for young girls playing sports. It’s about educating coaches and leaders on how empathy and understanding are critical aspects to building confidence and grit to push through. Hard Knocks has since gained accolades, including numerous Cannes Lion nominations and it secured the 6th highest scoring spot on that Super Bowl Sunday.

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

Collaborate with others on your team and even your end clients. Create teams in Catch+Release so you can share collections, receive notifications when someone likes or comments on shots, and invite all relevant stakeholders into the content licensing process.

Learn how to select a rights package according to your campaign needs. Catch+Release Product Manager, Rob Suttman, takes you inside the platform to show you the quick and easy steps.

Catch+Release Founder and CEO, Analisa Goodin, speaks at Content Marketing World 2023. Her talk titled, "Give Your Campaigns Content Love. Better Than Stock. 5X Performance." introduces audiences to a new type of content that's emerged for marketers and advertisers.

We had the pleasure of speaking with Abigail Posner, Director of Creative Works at Google. Known for her ability to seamlessly blend the art of creativity with the precision of data, Abigail brings a unique perspective to the challenges and opportunities facing marketers today.

In the world of consumer packaged goods, where kitchen table brands are built through compelling stories and creative content, producers are the unsung heroes who bring it all to life. In our latest episode of Lost In Found, we go behind the scenes with Mike Churchill, Executive Producer at General Mills, to explore what it takes to produce high-quality content for some of the world’s most recognizable brands.

In this episode, you’ll learn about Robert’s incredible journey and how he has helped countless creators bring their stories to life. From his time managing photographers for big stock footage companies to his new role helping TikTok influencers maximize their opportunities, Robert has always been bullish on creator content. So of course, Tom was excited to sit down with him and learn more about what makes this “Creator Whisperer” tick.