I’m no designer, but I know how important it is to find the right visuals. In fact, when it comes to campaign performance, I’ve found that a visual can be the deciding factor between high and low engagement

With UMG pulling its catalog from TikTok, content creators, marketers, and advertisers are being forced to navigate this new terrain with caution and creativity, seeking innovative ways to engage audiences amidst these changing dynamics.

Join me as we explore some of the strategies behind this year’s most anticipated campaigns, extracting lessons that you can apply to your brand's narrative, regardless of your industry or scale.

A comprehensive guide that offers valuable insights and practical advice on discovering and legally obtaining high-quality content.

User-generated content (UGC) includes all types of content uploaded to the internet, from social posts to digital art. Learn how to create authentic and engaging brand stories by leveraging UGC.

As CMOs lead their brands and teams through the economic uncertainty, it becomes even more important to find ways to make every marketing dollar count

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

Join Catch+Release experts Liz, Head of Curation, and Lisa, Creative Director, who bring over 40 years of combined experience to this insightful session. In this webinar, you’ll learn how to harness the power of the Collections features to supercharge your creativity. Discover how to effectively use Topics to organize content into focused groupings, which can then be developed into Storyboards and transformed into Rip Reels for a streamlined creative process.

“Good, fast, or affordable: pick two” has long been a rule of thumb for content creation in campaign marketing—until now. Join us for an exciting session where we show you how Catch+Release is changing the rules of the game by offering all three “asks” through licensing all kinds of content from the internet.

Every creative in advertising has been there: You spend a week of your life in an edit room putting together a manifesto video for a client using beautiful content from movies, TV shows, and commercials meant to capture the “feeling” of the campaign. The client loves it so much, they want to run it everywhere. That’s when you have to tell them the cold hard truth: this is a rip reel full of unlicensable content.

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

The Action Needed tab in your Workspace lets you know if there are URLs that you've uploaded to Catch+Release that populated multiple results. Click on each item to select the shot you need, and carry on collaborating and licensing content.

The Catch+Release Workspace is your home base for managing all the visual content that you've saved in your Collections or that you've licensed through Catch+Release. See at-a-glance how many shots are ready to license or in clearance. Quickly access the Shots Table, Collections, Usages, and Action Needed. The Workspace makes content sourcing, collaborating, and licensing a seamless process.

The Shots Table is a place to view all the visual content that you have saved to a Collection or licensed through Catch+Release. Filter by Collections, Usages, Licensability Score, Hearts, Comments, and other data points. You can also sort and segment search results according to your preference. The Shots Table is loved by producers, editors, and marketing managers. Learn more about the Shots Table in this video tutorial.

We had the pleasure of speaking with Abigail Posner, Director of Creative Works at Google. Known for her ability to seamlessly blend the art of creativity with the precision of data, Abigail brings a unique perspective to the challenges and opportunities facing marketers today.

In the world of consumer packaged goods, where kitchen table brands are built through compelling stories and creative content, producers are the unsung heroes who bring it all to life. In our latest episode of Lost In Found, we go behind the scenes with Mike Churchill, Executive Producer at General Mills, to explore what it takes to produce high-quality content for some of the world’s most recognizable brands.

In this episode, you’ll learn about Robert’s incredible journey and how he has helped countless creators bring their stories to life. From his time managing photographers for big stock footage companies to his new role helping TikTok influencers maximize their opportunities, Robert has always been bullish on creator content. So of course, Tom was excited to sit down with him and learn more about what makes this “Creator Whisperer” tick.