Blog

Stay informed and inspired with the latest UGC industry trends, tips, and insights. Our blog covers everything from content curation to licensing best practices, helping you unlock creative possibilities for your next campaign.

AI & Technology in Marketing
Content Creators
Content Curation & Strategy
Content Licensing & Innovation
Creator Economy & Community
Events & Industry Insights
Platform Features & Updates
UGC Campaigns
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Blog

Purchase Content Licenses for Multi-Campaign Use and Exclusivity Rights with Catch+Release

Licensing is a complex topic, but we’ve made it fast and easy. Pick what you need and “build your own” package for the exact channels you plan to use.

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Blog

Catch+Release Announces Strategic Investment from Canadian Tire Corporation’s Roller Labs Ventures

For Roller Labs Ventures, Catch+Release's unique capabilities and shared vision represent a commitment to reshaping how content is sourced and delivered, resulting in engaging campaigns that build brand and drive sales.

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Blog

Humanity Meets SORA: Debating the Future of Marketing

I thought I’d sit down to debate ChatGPT on the merits of SORA vs. the Catch+Release Creator Community when it comes to marketing. Here is the entire transcription of our conversation. May the best human (or robot) win.

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Blog

Elevating Your Marketing Strategy: The Power of Visual Content

I’m no designer, but I know how important it is to find the right visuals. In fact, when it comes to campaign performance, I’ve found that a visual can be the deciding factor between high and low engagement

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Blog

The Sound of (TikTok) Silence: Strategies for Marketers in a Post-UMG World

With UMG pulling its catalog from TikTok, content creators, marketers, and advertisers are being forced to navigate this new terrain with caution and creativity, seeking innovative ways to engage audiences amidst these changing dynamics.

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Blog

10 Advertising Plays From Super Bowl LVIII: A Cheatsheet for Marketers

Join me as we explore some of the strategies behind this year’s most anticipated campaigns, extracting lessons that you can apply to your brand's narrative, regardless of your industry or scale.

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Blog

Bad Blood: The Marketing Lesson Hiding In The Taylor Swift Deep Fakes Story

The recent controversy involving the circulation of explicit AI-generated images of Taylor Swift has gotten a lot of press. It also sparked a justified outcry among privacy experts, intellectual property rights attorneys and Swifties.

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Blog

Let Color Lead the Way

As a visual artist and designer, color is on my mind all the time. I find joy in exploring the subtle variations in hues, delighting in how a small shift in color can evoke entirely different feelings or ways of thinking.

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Blog

Catch+Release New Workspace(™) Streamlines Content Licensing Workflow to Save Time Executing Campaigns

This new capability built into the Catch+Release platform is designed specifically for creative, production, and marketing teams, to revolutionize the content licensing flow from discovery to purchase.

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Blog

More Than Money: Everyday Creators Craft Connections Beyond Monetization

Creators come in all shapes and sizes. But in a world where authenticity is increasingly valued, there’s a certain kind of creator who gets higher engagement than any other.

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Blog

A PESO for Your Thoughts

One thing I learned this week that really got my creative brain firing was a thing called the PESO model in marketing. It’s a breakdown of the four main ways that brands distribute their marketing and core message to their target audience.

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Blog

Save Time Building Collections and Requesting Use on Shots by Submitting Multiple URLs at a Time

Our platform users now have the ability to submit multiple URLs to Catch+Release wherever they find gems online. We’ll take those URLs and help you upload it to a collection. We’ll even begin the licensing process if you’re ready to do that.

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