Blog

Stay informed and inspired with the latest UGC industry trends, tips, and insights. Our blog covers everything from content curation to licensing best practices, helping you unlock creative possibilities for your next campaign.

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Blog

10 Advertising Plays From Super Bowl LVIII: A Cheatsheet for Marketers

Join me as we explore some of the strategies behind this year’s most anticipated campaigns, extracting lessons that you can apply to your brand's narrative, regardless of your industry or scale.

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Bad Blood: The Marketing Lesson Hiding In The Taylor Swift Deep Fakes Story

The recent controversy involving the circulation of explicit AI-generated images of Taylor Swift has gotten a lot of press. It also sparked a justified outcry among privacy experts, intellectual property rights attorneys and Swifties.

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Let Color Lead the Way

As a visual artist and designer, color is on my mind all the time. I find joy in exploring the subtle variations in hues, delighting in how a small shift in color can evoke entirely different feelings or ways of thinking.

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Catch+Release New Workspace(™) Streamlines Content Licensing Workflow to Save Time Executing Campaigns

This new capability built into the Catch+Release platform is designed specifically for creative, production, and marketing teams, to revolutionize the content licensing flow from discovery to purchase.

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More Than Money: Everyday Creators Craft Connections Beyond Monetization

Creators come in all shapes and sizes. But in a world where authenticity is increasingly valued, there’s a certain kind of creator who gets higher engagement than any other.

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A PESO for Your Thoughts

One thing I learned this week that really got my creative brain firing was a thing called the PESO model in marketing. It’s a breakdown of the four main ways that brands distribute their marketing and core message to their target audience.

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Save Time Building Collections and Requesting Use on Shots by Submitting Multiple URLs at a Time

Our platform users now have the ability to submit multiple URLs to Catch+Release wherever they find gems online. We’ll take those URLs and help you upload it to a collection. We’ll even begin the licensing process if you’re ready to do that.

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The Next Frontier in Content Creation: UGC 2.0

I've always thought of "UGC" as an ugly term. It’s so clinical. “User-generated” centers the company or platform instead of the individual. They aren’t merely “users”. They’re mothers and skateboarders and fashionistas.

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New in Platform: Workspace Is Your Home Base for Discovering and Licensing Amazing Visual Content

Catch+Release is proud to announce a new, improved user experience in the platform to streamline your production workflow — from discovering, collecting, and shortlisting shots to clearing and licensing.

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New Platform Features: Bulk Download High Res Files and License Summaries, Plus a New Shots Table Filter

We have exciting new features to announce at Catch+Release this week that help you streamline your production workflow. Whether it’s through automating tasks that tend to pile on and become tedious, or through promoting team collaboration and supporting the creative process, we’re here to make things easier for you.

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Harnessing AI for Creative Harmony: A Look at Google's Latest Innovative Offering

As someone who has ridden the waves of creative innovation for three decades, I find Google's latest AI music experiment nothing short of thrilling. Here's why: it's a bold leap into the future of content creation, where AI meets human creativity to make magic.

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Save Time Using Bulk Checkout to Request Use on Multiple Shots in Your Shopping Cart

When it comes to licensing content, production teams are reviewing hundreds of shots per campaign. You need a faster way to request use on multiple shots, so we made it easy for you to do that. Catch+Release is happy to introduce a new shopping cart and checkout feature so that you can send shots to clearance faster and get back to more important matters.

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