Your toolkit for licensing the internet.
Stay up-to-date with the latest content trends and discover how agencies and brands license content to create high-performing, award-winning campaigns.
Blog
Catch+Release x TikTok: Rewriting the Rules of Storytelling in the Creator Economy
Catch+Release is now an official TikTok partner, revolutionizing how brands license user-generated content (UGC). This partnership allows brands to discover, license, and integrate authentic TikTok videos into their campaigns ethically and seamlessly. By simplifying licensing and ensuring creators are compensated fairly, we’re bridging the gap between brands and creators, making it easier to craft culturally resonant stories at the speed of culture.
Catch+Release Unveils Teams Feature Update for Storytellers
Catch+Release, the content licensing marketplace, introduces a series of transformative features for full team collaboration. Helping teams comprising creatives, producers, editors and business affairs to have visibility into how each campaign is progressing.
eBooks
Why Human Made Content? 5 Things To Consider Before Diving In
Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.
Masterclass
Learn the Art of Curation | Module 2: Advanced Techniques
We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.
Learn the Art of Curation | Module 1: Foundations
There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.
Webinars
Creative Boost: Mastering the Collections Features
Join Catch+Release experts Liz, Head of Curation, and Lisa, Creative Director, who bring over 40 years of combined experience to this insightful session. In this webinar, you’ll learn how to harness the power of the Collections features to supercharge your creativity. Discover how to effectively use Topics to organize content into focused groupings, which can then be developed into Storyboards and transformed into Rip Reels for a streamlined creative process.
License the Internet: The Future of Marketing Campaigns
“Good, fast, or affordable: pick two” has long been a rule of thumb for content creation in campaign marketing—until now. Join us for an exciting session where we show you how Catch+Release is changing the rules of the game by offering all three “asks” through licensing all kinds of content from the internet.
Rip This. How To Use Catch+Release Storyboards To Wow Your Clients
Every creative in advertising has been there: You spend a week of your life in an edit room putting together a manifesto video for a client using beautiful content from movies, TV shows, and commercials meant to capture the “feeling” of the campaign. The client loves it so much, they want to run it everywhere. That’s when you have to tell them the cold hard truth: this is a rip reel full of unlicensable content.
Musing
Videos
Catch+Release Walkthrough: How to Request a Portion of a Video Using Timecodes
Want to license a video, but only a part of it? No problem. On the Catch+Release platform, you can tell us which part of the the video you'd like to license. Simply set the timecode parameters around the clip you need. Watch this quick demo to learn how to do that directly from a video's content modal.
Catch+Release Walkthrough: How to Create a Usage
Learn how to create a usage when requesting to license a visual asset. A usage sets the parameters for the specific permissions you need in order to license a piece of content. You'll let us know what type of project you're working on, where you plan to publish the final piece, and for how long you need the license. Watch this demo and get started creating your own usage on the Catch+Release platform.
Catch+Release Walkthrough: What Is a Collection?
Collections are visual boards that you can create in Catch+Release. They are a great tool to help you get inspired for your next campaign and to shortlist the assets you'd like to use in your final spot. Learn more about how to add visual content to Collections, how to organize shots, and how to collaborate with your team and stakeholders.
Podcasts
Lost In Found: Lesly Pyle
We're excited to feature Lesly Pyle, Associate Creative Director and copywriter at TRG, an ad agency in Dallas, Texas. Lesly exemplifies the power of community in the advertising world. She's a connector of people and ideas. With a storied career spanning several prestigious ad agencies and brands (including Apple!), Lesly has a deep well of experiences and relationships.
Lost in Found: Ben Harms
Ben Harms is the Chief Growth Officer at Archrival, a youth culture agency that's redefining how brands engage with young adults. With a roster of high-profile clients such as Adidas, Red Bull, and Spotify, Archrival leverages its deep understanding of youth culture to create authentic and memorable brand experiences.
Lost in Found: Katie Riddle
Our guest is Katie Riddle, Executive Creative Director at Mono, an award-winning creative agency with offices in Minneapolis and New York City. As marketers, it’s our job to help potential customers by cutting through the clutter with simple, powerful ideas that will spark their imaginations. And that’s exactly what the latest episode of the LOST IN FOUND podcast is all about.