Your toolkit for licensing the internet.
Stay up-to-date with the latest content trends and discover how agencies and brands license content to create high-performing, award-winning campaigns.
Blog
Catch+Release x TikTok: Rewriting the Rules of Storytelling in the Creator Economy
Catch+Release is now an official TikTok partner, revolutionizing how brands license user-generated content (UGC). This partnership allows brands to discover, license, and integrate authentic TikTok videos into their campaigns ethically and seamlessly. By simplifying licensing and ensuring creators are compensated fairly, we’re bridging the gap between brands and creators, making it easier to craft culturally resonant stories at the speed of culture.
Catch+Release Unveils Teams Feature Update for Storytellers
Catch+Release, the content licensing marketplace, introduces a series of transformative features for full team collaboration. Helping teams comprising creatives, producers, editors and business affairs to have visibility into how each campaign is progressing.
eBooks
Why Human Made Content? 5 Things To Consider Before Diving In
Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.
Masterclass
Learn the Art of Curation | Module 2: Advanced Techniques
We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.
Learn the Art of Curation | Module 1: Foundations
There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.
Webinars
How To: License Content from the Internet (Without Freaking Out Legal)
License content directly from your customers' social fields safely. Join us for real talk about licensing content from wherever you find it. And the best part is, your legal department will love it. With insider tips and expert advice from the licensing team at Catch+Release, this webinar is an event you won’t want to miss.
Musing
Videos
Content Marketing World 2024
Catch+Release Founder & CEO Analisa Goodin explores how brands can license high-quality, authentic content from platforms like Instagram, TikTok, and YouTube. Discover how to create campaigns that are culturally relevant, fast, and affordable—without the legal headaches. Through real-world examples, this session offers actionable insights for navigating content licensing efficiently and transforming your creative strategy.
Podcasts
Lost In Found: Lesly Pyle
We're excited to feature Lesly Pyle, Associate Creative Director and copywriter at TRG, an ad agency in Dallas, Texas. Lesly exemplifies the power of community in the advertising world. She's a connector of people and ideas. With a storied career spanning several prestigious ad agencies and brands (including Apple!), Lesly has a deep well of experiences and relationships.
Lost in Found: Ben Harms
Ben Harms is the Chief Growth Officer at Archrival, a youth culture agency that's redefining how brands engage with young adults. With a roster of high-profile clients such as Adidas, Red Bull, and Spotify, Archrival leverages its deep understanding of youth culture to create authentic and memorable brand experiences.
Lost in Found: Katie Riddle
Our guest is Katie Riddle, Executive Creative Director at Mono, an award-winning creative agency with offices in Minneapolis and New York City. As marketers, it’s our job to help potential customers by cutting through the clutter with simple, powerful ideas that will spark their imaginations. And that’s exactly what the latest episode of the LOST IN FOUND podcast is all about.