Discover the gems to tell your story

Stay up-to-date with the latest content trends and discover how brands license content to create high-performing, award-winning campaigns.

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Discover a World of Content Using Our AI-Enhanced Search

Unlike traditional searches, our AI-enhanced semantic search actually understands English and “knows what it's looking at”.

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Purchase Content Licenses for Multi-Campaign Use and Exclusivity Rights with Catch+Release

Licensing is a complex topic, but we’ve made it fast and easy. Pick what you need and “build your own” package for the exact channels you plan to use.

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Catch+Release Announces Strategic Investment from Canadian Tire Corporation’s Roller Labs Ventures

For Roller Labs Ventures, Catch+Release's unique capabilities and shared vision represent a commitment to reshaping how content is sourced and delivered, resulting in engaging campaigns that build brand and drive sales.

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Case Studies

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Oatly Is Praised for Clever and Cheeky “Update Milk” Campaign That Exceeded Goals

Oatly published nine short spots that hilariously retell history by hailing Oatly as the beloved — not just milk, but — drink of choice for America throughout time.

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Johnsonville Licenses 13 Clips for New “Keep It Juicy” Campaign

Learn more about how this beloved American sausage company licensed visual content to share its “Keep It Juicy” message with customers.

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Gatorade Reaches Gen Z Using Historical Sports Footage to Showcase Brand Superiority

Gatorade approached their agency of record TBWA/Chiat Day with the exciting opportunity to work on a new spot that would premier during the 2023 NBA finals, hailing their product as the best sports drink of all time. It’s what the agency calls a “brand superiority” spot.

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eBooks

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5 Marketing Trends for 2024

This year, we're witnessing an unprecedented confluence of technology, consumer behavior, and market dynamics. We've distilled these complex changes into actionable insights for modern marketers and creative professionals.

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Campaigns Made From Content on the Internet in 5 Steps

How to find audience insights and create compelling campaigns with content found anywhere

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Why Human Made Content? 5 Things To Consider Before Diving In

Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.

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Masterclass

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Learn the Art of Curation | Module 2: Advanced Techniques

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

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Learn the Art of Curation | Module 1: Foundations

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

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Webinars

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Revolutionize Your Creative Process with Catch+Release Storyboards

Learn how to transform your creative process with our new Storyboards feature.

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Search Before You Shoot

Learn how creative teams maximize resources by sourcing existing content to fit their vision. Join our webinar to explore strategies for smarter searching and effective curation.

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WICMA Panel - Beyond Words: How to Elevate Visual Communication in Content

If you’re wondering how leading content marketers are harnessing the power of AI to create compelling, targeted, and data-driven content—and how you can dive into creating AI-supported content for your brand—this virtual panel is tailor-made for you!

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Musing

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Ep 2: Making Connections

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

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Ep 1: Reading Pictures

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

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Videos

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Teams Invite

Learn more about how to invite team members for collaboration at Catch+Release.

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Purchasing Content at Catch+Release

Learn more about purchasing content at Catch+Release

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Key Steps to Licensing - Clearance and Licensing

Key Steps to Licensing - Clearance and Licensing

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Podcasts

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Lost In Found: Lesly Pyle

We're excited to feature Lesly Pyle, Associate Creative Director and copywriter at TRG, an ad agency in Dallas, Texas. Lesly exemplifies the power of community in the advertising world. She's a connector of people and ideas. With a storied career spanning several prestigious ad agencies and brands (including Apple!), Lesly has a deep well of experiences and relationships.

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Lost in Found: Ben Harms

Ben Harms is the Chief Growth Officer at Archrival, a youth culture agency that's redefining how brands engage with young adults. With a roster of high-profile clients such as Adidas, Red Bull, and Spotify, Archrival leverages its deep understanding of youth culture to create authentic and memorable brand experiences.

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Lost in Found: Katie Riddle

Our guest is Katie Riddle, Executive Creative Director at Mono, an award-winning creative agency with offices in Minneapolis and New York City. As marketers, it’s our job to help potential customers by cutting through the clutter with simple, powerful ideas that will spark their imaginations. And that’s exactly what the latest episode of the LOST IN FOUND podcast is all about.

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Newsroom

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Event

IHAF: Boston

November 12, 2024

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ANA: Masters of Marketing, Orlando, FL

October 22, 2024

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Content Marketing World

October 21, 2024

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Footage Fest, LA

September 26, 2024

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Digital Marketing World Conference, NY

September 26, 2024

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Content Marketing Institution: MasterTHIS Webinar

August 21, 2024

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Rip This. How to Use Storyboards

August 13, 2024

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AICP Catch+Release Lunch n Learn Webinar

August 8, 2024

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AICP LA

July 25, 2024

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Ad Age Small Agency Conf + Awards, Boston

July 23, 2024

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Madmen Bowling League Championship Party, NY

July 17, 2024

Event

ANA B2B, FL

June 12, 2024

Event

AICP Base Camp & Awards, NY

June 4, 2024

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ANA In-House Agency Conference, LA

May 14, 2024

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ADWEEK/BRAND PLAY Sports Marketing Summit, NY

May 9, 2024

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Madmen Bowling League Kick Off Party

May 8, 2024

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POSSIBLE, FL

April 15, 2024

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AdWeek Social Media Week, NY

April 9, 2024

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Ragan's Social Media Conference, FL

March 27, 2024

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ANA Media, FL

March 18, 2024

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Hidden Gems: A Live UGC 2.0 Demo

December 14, 2023

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Content Marketing Institute: 2024 Trends Webinar

December 7, 2023

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Master of Visuals Storytelling

November 15, 2023

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IHAF Conference & Awards, Pursuing Purpose

November 14, 2023

Event

Content Marketing World

September 27, 2023