Joining the Creator Community is completely free. You’ll start by creating a profile, as with any online platform. You’ll pick a username and have the option to add a profile picture and personal bio. Once that’s done, it’s time to add content to your portfolio. The fastest way to do this is to connect your Catch+Release profile to your social media accounts. Anything you’ve posted there will automatically import to Catch+Release. Anything new you post will also show up in Catch+Release automatically.

Catch+Release had a busy week attending, sponsoring and presenting at three industry events; DMLA, Visual1st and ANA. We also publicly launched our Creator Community, powered by search, so that brands and creatives can instantly discover amazing content gems for all types of downstream campaign usage. Let your creativity flow!

Advertising Week in New York took place a couple weeks ago. I went as an evangelist for Catch+Release. My mission was to meet modern marketers and creatives and spread the word about creator content licensing while soaking in everything I could about all the new marketing trends and technologies.

A comprehensive guide that offers valuable insights and practical advice on discovering and legally obtaining high-quality content.

User-generated content (UGC) includes all types of content uploaded to the internet, from social posts to digital art. Learn how to create authentic and engaging brand stories by leveraging UGC.

As CMOs lead their brands and teams through the economic uncertainty, it becomes even more important to find ways to make every marketing dollar count

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

Join Catch+Release experts Liz, Head of Curation, and Lisa, Creative Director, who bring over 40 years of combined experience to this insightful session. In this webinar, you’ll learn how to harness the power of the Collections features to supercharge your creativity. Discover how to effectively use Topics to organize content into focused groupings, which can then be developed into Storyboards and transformed into Rip Reels for a streamlined creative process.

“Good, fast, or affordable: pick two” has long been a rule of thumb for content creation in campaign marketing—until now. Join us for an exciting session where we show you how Catch+Release is changing the rules of the game by offering all three “asks” through licensing all kinds of content from the internet.

Every creative in advertising has been there: You spend a week of your life in an edit room putting together a manifesto video for a client using beautiful content from movies, TV shows, and commercials meant to capture the “feeling” of the campaign. The client loves it so much, they want to run it everywhere. That’s when you have to tell them the cold hard truth: this is a rip reel full of unlicensable content.

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

Catch+Release Founder and CEO, Analisa Goodin, speaks at Content Marketing World 2023. Her talk titled, "Give Your Campaigns Content Love. Better Than Stock. 5X Performance." introduces audiences to a new type of content that's emerged for marketers and advertisers.

It's easy to find inspiration for your next campaign. Discover fresh content through Catch+Release. In this walkthrough, you'll learn how to browse shots in featured galleries, built by our expert curators.

Learn how to comment on and filter your favorite shots in a Collection.

We had the pleasure of speaking with Abigail Posner, Director of Creative Works at Google. Known for her ability to seamlessly blend the art of creativity with the precision of data, Abigail brings a unique perspective to the challenges and opportunities facing marketers today.

In the world of consumer packaged goods, where kitchen table brands are built through compelling stories and creative content, producers are the unsung heroes who bring it all to life. In our latest episode of Lost In Found, we go behind the scenes with Mike Churchill, Executive Producer at General Mills, to explore what it takes to produce high-quality content for some of the world’s most recognizable brands.

In this episode, you’ll learn about Robert’s incredible journey and how he has helped countless creators bring their stories to life. From his time managing photographers for big stock footage companies to his new role helping TikTok influencers maximize their opportunities, Robert has always been bullish on creator content. So of course, Tom was excited to sit down with him and learn more about what makes this “Creator Whisperer” tick.